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Build or Buy? How do you start a mailing list?
Build or buy? That is the questions you need to ask when you’re thinking of promoting your business through email marketing. Do you build your email list from scratch or do you buy a list from one of...
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Marketing – The key to finding more customers!
Marketing is vital for any business wanting to grow. I sometimes find business owners aren’t sure what marketing is or how it will help their business. What is marketing? Business owners are often...
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Start the year with a marketing budget
One of the best ways to drive your marketing dollar further is to set a marketing budget each year. I know some businesses that take a mostly ad hoc approach to their marketing spend, putting money...
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The definitive guide to B2B lead generation in 2017
There are many functions of marketing, but one of the most important is lead generation. Without a solid lead generation strategy, a business won’t grow. I have put together my tips for developing a...
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4 Email marketing trends to watch
For many years the experts have been predicting the death of email marketing. But we both know it’s not going anywhere. It’s cheap and, when done properly, works well. But it does need to become more...
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10 Words to Boost Your Email Open Rates!
The biggest obstacle to successful email marketing is getting your reader to click open. With email boxes overflowing with promotional offers, personal correspondence and spam, increasing your open...
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What is Your Unique Selling Proposition?
Your Unique Selling Proposition (USP) is your brand’s raison d’être or reason for being. It is the promise that will make your brand more valuable and more visible to its market. Writing a convincing...
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6 ways to stretch your marketing budget further
Could you be doing more marketing with less money? Every dollar you save in one area can be applied to another marketing project, let’s face it marketing is a numbers game, the more campaigns you...
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The importance of your website for Lead Generation
A recent survey conducted by Google shows us that 90% of B2B online buyers perform online research prior to making business purchases. They conduct an average of 12 searches BEFORE they engage with...
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5 Lead Generation Tactics you need to try
Are you wondering how to increase the number of leads and enquiries you are receiving? We have found a few tactics that work really well in most industries and would like to share them with you. If...
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